Raventós Rosell  – Heretat Vall – Ventós participated in the 2011 Wine Pleasures “Buyer Meets Iberian Cellar” Workshop in Barcelona. Some of the participating wine importers were able to visit the winery as part of the post wokshop tour programme.  Miguel Angel Campos, Export Assistant for Raventós Rosell took a few moments out to tell us about his wines and winery. 

What are some of the challenges you’ve faced in getting your wines into the hands of consumers?  I think the main challenge for us has been trying to make people understand what the culture of Wine and Cava means, what is behind all that when you open and taste a bottle of wine: the work, the people, the land, even the mystique of the years resting in silence inside the heart of the cava.  When people get into this world, most of them fall deeply in love with it. 

What makes your wines stand out?  We are a small family cellar and we have our own vineyards. With more than 100ha, we can care for the wine from the very beginning: the maturing in the plant, the harvest at the best moment for the grape, the fermentation, the quiet resting in the cava… until the final step of bottling the wine. When you are able to care even for the smallest detail, I think then you can also make the difference. 

What can you tell us about the kind of consumers who drink your wine?  They are people who search something different and special. We offer them tradition with design, a wide range of wines and varietals and 100% natural products with good price at an outstanding quality.  

What countries are you most interested in exporting to?  Every country has place for every kind of wine. We just want to find ours hand in hand with a local partner who wants to share this philosophy and grow with us.  We are especially interested in the USA, as well as Asia and Latin America, but we want also to continue growing in Europe. 

How would you compare the workshop methodology at Wine Pleasures to a large-scale wine trade fair?  What are the strengths and weaknesses of both?  Previous interest is the key. When you come to Wine Pleasures you have already communicated with the people you are going to meet there: there’s previous interest in both and that’s a strength. In a more relaxed atmosphere it is easier to connect with people, to talk, to taste, sharing comments… The trade fair is stress just by hearing the name. In a trade fair you look for something. In a Workshop you already know what you want and you even know that you will probably find it there.

Chatting to wine importers post workshop and winery visit revealed that there was high praise for price, quality and labelling of  Raventós Rosell Cavas.