Having just finished a very successful edition of the 1st ever Buyer meets Iberian Cellar, the Wine Pleasures team is starting to make preparations for the 2nd edition of the Buyer meets Italian Cellar to be held in the Park Hotel Villa Fiorita, Monastier di Treviso (VENETO) from 23 – 25 May 2010.

The buyer’s work agenda includes workshop meetings, visits to wineries, as well as tastings, wine and traditional food matching & seminars led by well – known wine authorities.

This type of marketing activity has already proved its worth in the past edition for both buyers and wineries as an efficient means of establishing business relationships in a one-stop, low cost event.

Last year, 25 companies participated in the Workshop from the following countries:  Canada, Puerto Rico, Germany, Denmark, Holland, Belgium, Romania, UK, & USA (CA, CO, CT,FL, ME, MN, NY, NC, TX)  meeting with some 30 producers from Abruzzo, Campania, Friuli Venezia, Piemonte, Sicilia, Toscano, Umbria and Veneto.

The Workshop will welcome back some of the participating wineries and buyers present in the 1st edition together with new buyers travelling from countries such as Mexico, Brasil, USA, Czech Republic and Canada.

Here’s a video filmed in 2009 with Cantina Giggi Rosso (Piemonte) where we ask for feedback on the Wine Pleasures Workshop event: