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Wine Pleasures Wine Tourism Workshop
Barcelò Hotel Montserrat, (Barcelona) 3 & 4 February 2010

The Wine Pleasures Wine Tourism Conference and Workshop aims to be the annual must attend event for wine experience providers and international travel professionals worldwide.

The event enables wine experience providers to hold pre-scheduled business meetings with relevant and carefully screened, quality travel agents, with the dual objectives of selecting and appointing new agents, as well as catching up with existing partners and key industry contacts.

The Wine Pleasures agent screening process is designed to ensure that you will meet only reputable, quality agents at the workshop. The process is the most stringent in the industry and requires that agents demonstrate sound business activities.

Prior to the Workshop programme there will be a Fam Trip for a very limited number of travel professionals from 24 to 26 January and also the first International Wine Conference offering an expanded programme of Seminars and industry presentations.

» Further info on the Wine Tourism Conference click here.

As well as being an outstanding platform for finding and appointing new agents, the The Wine Pleasures Wine Tourism Workshop provides wine tourism professionals with unrivalled opportunities to network and catch up with high calibre international contacts.




Wednesay, February 3, 2010

15.00 - 17.00 Registration of participants
17.30 - 19.00 Seminar: Grape Escape Destinations in Europe
19.15 - 20.30 Ice-breaking Activity: Wine tasting course
21.00 - Dinner & wine matching in the Hotel Serhs Campus

Thursday, February 4, 2010

08.45 - 09.15 Workshop opens
09.20 - 09.40 Business appointment 1
09.45 - 10.05 Business appointment 2
10.10 - 10.30 Business appointment 3
10.35 - 10.55 Business appointment 4
11.00 - 11.25 Refreshment break
11.30 - 11.50 Business appointment 5
11.55 - 12.15 Business appointment 6
12.20 - 12.40 Business appointment 7
12.45 - 13.05 Business appointment 8
13.10 - 13.30 Business appointment 9
13.30 - 15.15 Lunch
16.30 - 16.55 Business apoointment 10
15.30 - 15.50 Business appointment 11
15.55 - 16.15 Business appointment 12
16.20 - 16.40 Business appointment 13
16.45 - 17.10 Refreshment break
17.15 - 17.35 Business appointment 14
17.40 - 18.00 Business appointment 15
18.05 - 18.25 Free
18.30 - Workshop Hall Closes



The Hotel Serhs Campus. Situated just 30 mins from Plaça Catalunya by train and 30 kms from Barcelona International Airport, the Hotel offers an ideal location for the Wine Pleasures wine tourism workshop.



The Wine Pleasures appointment system offers participants direct and total control over the types of partners - by main activity and country of origin - they meet during the workshop.

Meetings can be scheduled with agents and wine experience providers.

Prior to the workshop, details of all invited agents are supplied. Organisations with two representatives can double their effectiveness by scheduling simultaneous meetings.

During the workshop, additional meetings and schedule adjustments can be made through personal contact.

Conference and Seminars

An integral benefit of workshop attendance is the Wine tourism conference and the programme of Seminars which provide invaluable information and the latest research on trends that are affecting the world of international wine tourism, both regionally and globally.

The Seminar Programme will be published shortly.

Why Attend?

  • Easily develop worldwide partnerships
  • Increase nº of visits
  • Broaden and diversify nationality mix of visits
  • Easily develop networks of agents from all over the world
  • Improve client quality by working with agents on specific criteria
  • Promote your brand and name recognition within the international wine tourism industry
  • Obtain market intelligence and information on latest developments
  • Maximise time, effort and marketing budget

Who Will Attend?

Wine experience providers wishing to meet with quality agents from all over the world

International agents wishing to meet with European wine experience providers.

Participation Includes:

Prior to the workshop:

  • Comprehensive details of invited agents
  • Hotel reservation forms, offering preferential rates for Wine Pleasures participants
  • Venue and leisure programme information

At the workshop:

  • Exclusive use of your own meeting table throughout the event
  • A copy of the Agent Catalogue
  • An entry in the Wine Experience Provider Catalogue
  • Participation in workshop receptions, refreshment breaks and meals


  • Early Bird Rate: Valid until September 30, 2009
    First representative: € 394
    Second representative: € 70 (from same organisation)

  • Mid Rate: Valid from October 01 to November 30, 2009
    First representative: € 420
    Second representative: € 80 (from same organisation)

  • Final Rate: Valid after December 01, 2009
    First representative: €450
    Second representative: € 90 (from same organisation)

    Prices exclusive of 16% VAT.

Apply online now!

» Wine Experience Provider Enrollment Form

Wine Pleasures offers wine experience providers the opportunity to register at advantageous rates by offering three rate deadlines: early bird, mid rate and final rate. Please check the application form for the current participation fees.

Go to the online enrollment form or use the download enrollment form.

Participating touroperators and travel agents:

For a list of participating touroperators and travel agents click here. Keep checking this list for the latest enrollments.

Wine Pleasures
Vino y Sol, 1 · 08779 - La Llacuna - Barcelona-Spain
Tel. +34.93.897.70.48 · Fax +34.93.897.70.16
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